August 2, 2005
TRUE MEASURE FORMS PARTNERSHIP WITH INSTITUTIONAL INVESTOR.COM; |
NEW YORK, NY - August 2, 2005 - True Measure, a leading national radio sales and services firm, announced today that it has partnered with Institutional Investor.com, the gateway to all Institutional Investor publications, to launch the Institutional Investor.com Hedge Fund Minute.
The Hedge Fund Minute is a national radio vignette that will provide in-depth coverage of the hedge fund industry utilizing Institutional Investor's wide range of resources. The Hedge Fund Minute will provide the critical market intelligence financial professionals and investors need to stay on top of the markets and ahead of their competition.
"Our alliance with True Measure will allow us to deliver on the growing demand for information concerning hedge funds and provide listeners with industry recognized coverage," said Erik Vander Kolk, Group Publisher at Institutional Investor.
The demand for hedge fund news is growing aggressively. This partnership allows both True Measure and Institutional Investor to deliver the latest figures and data to radio listeners on the market. "Institutional Investor.com has built a large and loyal community of professionals who rely on their acclaimed industry research and ratings, and award-winning editorial, “stated DeWayne Martin, COO of True Measure, Inc. “We are excited to help bring this program to the marketplace.” |
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