January 24, 2005
A&E TELEVISION NETWORKS APPOINTS Q2 MEDIA GROUP TO PRODUCE AND DISTRIBUTE BIOGRAPHY® |
NEW YORK, NY - January 24, 2005 - True Measure to Handle Advertising Sales for Radio Program
(January 24, 2005) New York / San Francisco - A&E Television Networks (AETN) has appointed Q2 Media Group to produce, distribute and market Biography® for radio. The short form radio program airs five days per week in over 200 markets throughout the U.S. and Canada.
In a related announcement Q2 Media Group has named True Measure to handle national advertising sales for the radio program.
Biography for Radio is a two-minute syndicated radio program that delivers lively behind the headlines stories of people in the news, from the hottest celebrities to politicians to historic figures. The new segments produced by Q2 Media will debut in March, with five new fully produced programs delivered each week. Upcoming profiles include Matt Damon, Tom Hanks, Oprah Winfrey, Jesse Ventura, Brian Wilson and Irving Berlin, among others.
“Q2 Media presented us with some innovative ideas on updating the format for Biography for Radio which I believe will make the program more compelling for listeners and will present unique opportunities for advertiser involvement”, said Elana Sofko, Licensing Sales Director, AETN. “We look forward to working with both Q2 and True Measure to grow the distribution of the show and to make this new format a success”.
Andy Whatley, President of Q2 says, “We are proud to have been selected to take this established program to the next level. We are committed to enhancing the production values of the program as well as re-vitalizing the program with a new and slightly younger appeal”.
"True Measure is delighted to work with such an outstanding brand as Biography. The combination of brand awareness and compelling content provides a highly attractive proposition for advertisers. Our experience in working with similar branded accounts means we can assemble an outstanding group of national advertisers that are eager to reach the listening audience for Biography for Radio”, said Glenn Felty, President of True Measure.
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, magazine publishing, web sites, books, music CDs to DVDs/home videos, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network, The History Channel®, The Biography Channel®, History International, The History Channel en Español, The Military History Channel, Crime& Investigation Network, AETN Consumer Products, and AETN International. The A&E web site is located at www.AETV.com, BIOGRAPHY® at www.Biography.com, and The History Channel at www.History.com.
Q2 Media Group is a San Francisco media services company providing radio & television production, web development, online marketing, syndication, satellite distribution, affiliate relations marketing, ad sales representation and marketing consultation. |
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