The combination of radio and the internet is powerful.  Online Radio offers advertisers an opportunity to reach the listener at their computer where information received can be acted on immediately.  The online radio audience is growing at a rapid pace and it is estimated that over 80 million people* are active listeners to online radio.  These facts, combined with the interactive capabilties of online radio players, present a multi-sensory experience which can be leveraged by advertisers.

Online Radio is a natural extension of traditional terrestrial distribution.  Stratus Media leverages its foundation in the network radio business to help clients expand into online radio and other forms of broadcast audio distribution.  We bring together multiple online broadcasters to provide a simple, unified solution to advertisers that can be customized to their needs based on demographic and geographic considerations.

Advertisers can utilize our online radio solutions independently or as part of a broader strategy that includes traditional network radio.

Online radio advantages:

Rapidly growing audience

Direct response

Precise Tracking

Immediacy

Flexibility

Interactive

Reach at work

Synchronized audio ads and visual banners

Copy splits

* Media Daily News “Radio + Internet = An Office Romance Advertisers Can Love” 6/14/2006